NAB Show 2026

Welcome to Intelligent Video.

Smarter cameras. Simpler control. Scalable video workflows.
PTZOptics — Cameras, software and automation that make video work smarter.

Demo Zones

30×30

Largest Booth Ever

Team Members

April 18–22, 2026 • Booth N1902 • North Hall PTZOptics at NAB Show 2026 — Booth N1902

Our Three Pillars

🎥

Cameras That Perform

Award-winning Move 4K line — part of 60,000+ PTZOptics cameras shipped worldwide. Now entering the premium broadcast tier.

💻

Software That Simplifies

Horizon control software makes every camera smarter over time with continuous updates, AI features, and new integrations.

⚡

Workflows That Scale

From a single classroom camera to multi-camera live sports production — one ecosystem, infinite possibilities.

Product Portfolio — Three Tiers

Move 4K — Flagship

Move 4K 12X, 20X, 30X. Award-winning 4K with Horizon software, auto-tracking, voice tracking, auto framing. NDI HX3. 23,000+ units shipped.

SE Line — Entry Professional

Move SE, SimplTrack3, and Studio SE. Reliable, affordable cameras for education, houses of worship, and corporate. Controlled via SuperJoy.

A New Hero
Has Arrived

New Broadcast Camera — Technology Preview

Our first premium-tier PTZ. 1″ sensor, 4K60, 12G-SDI, NDAA compliant. Built to compete with Sony, Panasonic, Canon. On display at the Feature Kiosk.

Horizon: Cameras That Get Smarter

Available on Move 4K and Link 4K cameras. Update to the latest firmware to use Horizon.

🎬

WebRTC Video Player

Ultra-low latency, browser-native video streaming. No plugins required. Sub-second latency.

🎨

Advanced Color Management

Professional color and brightness tools with RGB parade, right from a tablet.

🎤

Voice Tracking

Pre-integrated with major microphone vendors for plug-and-play voice-activated camera control.

🔄

Continuous Updates

New features, integrations, and AI capabilities delivered over time. Your investment grows.

“Horizon ensures your PTZOptics cameras get smarter over time… protecting and growing your investment.”

— Matt Davis

What’s New — Firmware v0.1.15 • Horizon v1.0.5

Released April 7, 2026. Major backend and video overhaul.

New Features

✓

Bug Fixes

🎬 WebRTC Video Player

Near-real-time video streaming directly in the browser.

🛠 Refactored Backend API

Complete API refactor for faster, more stable Horizon updates.

📱 Mobile Controls Redesign

Click-and-hold, pinch-to-zoom, responsive joystick.

🔧 Stability Improvements

Bug fixes for smoother, more predictable camera operation.

NAB Show Special — Instant Rebates

April 10–30, 2026 ONLY • Authorized Partners

Camera	MAP	Rebate
Move 4K 12X	$1,999	$100 OFF
Move 4K 20X	$2,349	$150 OFF
Move 4K 30X	$2,699	$200 OFF
SuperJoy	$1,299	$200 OFF

Press & Media at NAB

📰 Pre-Show Coverage

IABM Article, SVG Sponsor Preview, NCS NAB Preview, Digital Studio India

🎤 On-Site Interviews

IABM TV (Claudia), AVNation (Claudia), CSI Magazine (Kevin), System Contractor News (Kevin), Production Hub (Jon), InBroadcast (Jon), Kit Plus (Jon)

🏆 Award Submissions

IABM Impact Award: Move 4K + Horizon. TVT Best of Show Award (pending).

🎤 Live from the Lounge

Live podcast content from booth lounge. Interviews streamed to social & YouTube.

⚠️ FOR KEY PARTNERS ONLY — NOT FOR END USERS ⚠️

You’re Selling Into a Wave

60,594

Total Units Shipped

30×30

Largest Booth Ever

Move SE

33,980 units shipped

12X: 10,524 • 20X: 10,513 • 30X: 12,943

Move 4K

23,306 units shipped

12X: 5,091 • 20X: 8,111 • 30X: 10,104

Studio 4K

2,593 units shipped

12X: 435 • 20X: 2,158

Studio SE

715 units shipped

12X: 265 • 20X: 450

Over 60,000 cameras in the field. When someone asks if PTZOptics is gaining traction — the numbers speak for themselves.

⚠️ END PARTNER-ONLY SECTION ⚠️

Booth Zones — Talking Points

5 demo areas across our 30×30 island booth. Know what’s at each station and what to say.

📺 Feature Kiosk Buzz Zone

Purpose: Draw people in. News, technology previews, creating the buzz.

Setup

Double-sided 85″ displays. Two red cameras per side in “random dance” mode (POE only). Center 30x cameras on auto-loop switching front/back with automated PTZ operation. Screens alternate between live feed and Move 4K + Horizon video commercial.

New Broadcast Camera

On pedestal under plexiglass, lit and on a turntable next to the kiosk. This is a Technology Preview — not for sale yet. See the “New Camera” tab for talking points and guardrails.

Key Talking Point: “Take a look at what’s coming — our first premium-tier PTZ camera. It’s a technology preview, and we’re really excited about it.”

🎬 Broadcast Demo Move 4K Focus

Purpose: Showcase the full Move 4K line with Horizon software control.

Setup

3 white Move 4K cameras (12X, 20X, 30X) mounted above a 75″ display showing the 30X Superzoom. Horizon on iPad + Galaxy tablet with charging docks. Wired keyboard and mouse for desktop Horizon demo. All cameras controlled via Horizon web interface.

Demo Flow

1. Lead with Horizon

“This is what makes our cameras different — the software gets smarter over time.” Show the WebRTC live video feed on the display.

2. Switch Cameras

Use the Galaxy tablet or iPads to pull up Horizon on any camera in the Broadcast or Sports demos. Show the visitor each model by connecting to the 12X, 20X, and 30X one at a time.

3. Superzoom

Demonstrate the 30X Superzoom (60X digital zoom). Point to something far away on the show floor. This always wows.

4. Color & Features

Show color management tools on iPad. Mention voice tracking, auto framing, tilt lock. “Move 4K cameras are $100–$200 off right now through April 30.”

🏏 Sports Streaming Demo 4K Bundle

Purpose: Complete 4K live sports streaming solution. Flex 4K Bundle on display.

Setup

Flex 4K Bundle: Studio 4K + Link 4K 20X (Dante integration) + Move 4K 20X. Static Power+Link mounted on wall with battery + ethernet. 75″ display with Streamdeck on counter to switch sources. Horizon on iPad/Galaxy for Move 4K control. Alienware laptop behind wall running vMix.

⚡ Push the Action Bundle: 2× Studio 4K + 1× Move 4K + SuperJoy controller. This is the package deal — everything a customer needs for multi-camera sports production in one bundle.

Demo Flow

1. “Complete 4K Solution”

“This is a complete 4K live sports streaming setup.” Switch between 3 camera feeds on Streamdeck to show production-ready switching.

2. Horizon + Dante

Show Horizon controlling the Move 4K. Highlight Dante integration via Link 4K. Mention Netgear POE powering all demos.

Bundle Story: Move 4K + Link 4K + Studio 4K = everything you need for professional live sports streaming in one ecosystem.

🕹 Test Drive Demo SE Line + SuperJoy

Purpose: Hands-on experience with every SE camera using the SuperJoy controller.

Setup

6 cameras mounted — all grey: Move SE, Studio SE, SimplTrack3. All 6 cameras HDMI out to the Blackmagic ATEM ISO G2 on the counter. Switch between cameras to show each video feed on the 40″ 4K monitor. SuperJoy controls all 6 cameras — PTZ on the Move SE and SimplTrack3, zoom-only on the Studio SE (fixed mount). Self-contained — not networked to anything else. Preset on SuperJoy to point at lounge when not in use.

Demo Flow

1. “Take the Wheel!”

Hand them the SuperJoy. Let them pan/tilt/zoom the Move SE. People love getting hands-on with the controller.

2. Switch & Track

Switch between the Move SE and Studio SE on the ATEM. Let them see the 1080p quality up close. “Professional results, full control with SuperJoy, entry-level pricing.”

Don’t forget: “The SuperJoy controller is $200 off right now through April 30!”

🛋 The Lounge Meetings + Content

Purpose: Meeting space, deeper conversations, and “Live from the Lounge” content production.

Meeting Space

Comfortable seating, water cooler nearby. Use for scheduled partner meetings, deeper sales conversations, and team breaks. Check in/out with your team lead.

Live from the Lounge

Mobile podcast setup: Studio camera, tripod, Yolobox, microphones. Content for social + YouTube. If an interesting visitor stops by: “Would you like to do a quick interview for our NAB content?”

Follow-up: Redirect interesting prospects to your Calendly for post-show meetings. Happy hour details TBD.

Lead Scanning Reminders

📱 3 Google Pixel Phones

One at each main demo station (Broadcast Demo, Sports Streaming, Test Drive) with the lead scan app. Scan every meaningful conversation. Charging cables wired to each counter. Check in/out with your team before you leave and when you return.

Technology Preview

New Broadcast Camera

PTZOptics’ first entry into the premium-tier PTZ category. Built to compete with Sony, Panasonic, and Canon flagships. Fuses high-performance hardware with the PTZOptics software ecosystem.

On display at the Feature Kiosk — on a turntable under plexiglass, lit for display. Not available for hands-on.

Specs That Matter

📸 1″ 50MP Sensor

Larger sensor for improved light capture and detail. Higher resolution means better scaling and clarity.

🎬 4K at 60fps

Smooth motion for live production. Broadcast-ready video pipeline.

🔎 20X Optical Zoom

~71° horizontal field of view. Wide for room coverage, strong zoom for long-distance capture. Large venues and studios.

🎯 PDAF + OIS

Phase Detect Autofocus — fast, accurate subject acquisition. Optical Image Stabilization reduces micro-jitter in live environments.

🤖 AI Auto Tracking

ReID + FaceID-based tracking. More reliable subject tracking for presenters, speakers, live events. Reduced operator dependency.

⚙️ Brushless DC Motors

0.004°–180°/s. High-precision positioning, ultra-smooth pan/tilt, cinematic motion even at extremely low speeds.

Broadcast Integration

Connectivity

12G-SDI (4K60 workflows), 3G-SDI, HDMI, USB 3.0. IP streaming: NDI|HX2, RTMP, RTSP, SRT. SFP+ Fiber for 12G compatibility.

Broadcast Features

Timecode & Genlock for multi-camera sync. FreeD protocol for virtual production. XLR audio with 48V phantom power. Built-in 3-stage ND filter (1/4, 1/16, 1/64).

Onboard

Local recording (TF card) with 32GB onboard storage. Front and rear tally lights with multi-status indication.

🛡 NDAA Compliant

Critical for government, enterprise, and education markets. Most competitors in this tier are NOT NDAA compliant. This is a key differentiator.

✔ DO — What to Say

“Our first premium-tier PTZ.”

Frame it as an exciting expansion into a new market tier.

“1-inch sensor, 4K60, 12G-SDI, Genlock — broadcast-grade.”

Lead with the specs that broadcast professionals care about.

“NDAA compliant — unlike most at this level.”

This is the competitive wedge. Use it, especially with government and enterprise visitors.

“Combined with Horizon, your investment gets smarter over time.”

Connect hardware excellence with the software story.

“This is a Technology Preview.”

Set expectations clearly. We’ll have more details closer to launch.

✘ DON’T — What NOT to Say

Never mention the internal codename

The internal project name is strictly confidential. Always say “New Broadcast Camera” or “Broadcast Camera Technology Preview.”

Never mention pricing

Pricing has not been announced. Don’t estimate, don’t speculate, don’t say “starting at.”

Never mention a launch date

No dates, no quarters, no “coming soon,” no “available this year.”

Never volunteer NDI HX3

NDI HX3 certification is pending. Only if directly asked, say: “NDI HX3 certification is pending. We’ll confirm closer to launch.”

Never frame as a “product launch”

It’s a Technology Preview. Not a launch, not a pre-order, not “available soon.”

Competitor scouts

Share the same public talking points. Don’t speculate on pricing, timeline, or anything beyond what’s displayed.

Deflection Scripts

You will get these questions. Here’s exactly how to handle them.

“When can I buy it?”

“We’re really excited about this one. It’s a technology preview right now — we’ll share availability details closer to launch. In the meantime, let me show you what our Move 4K can do today with Horizon.”

“How much will it cost?”

“Pricing hasn’t been announced yet. What I can tell you is we’re building this to compete at the premium tier while maintaining the value PTZOptics is known for.”

“Does it support NDI?”

“NDI HX3 certification is pending. We’ll confirm that closer to launch. Our Move 4K line already supports NDI HX3 today if you need NDI now.”

“Can I hold it?”

“It’s under glass for now — still in the preview stage! But take a close look. And if you want to feel PTZOptics hardware, the Move 4K and SuperJoy are fully hands-on at our demo stations.”

Pricing & Promotions

April 10–30, 2026 ONLY

NAB Show instant rebate promotions. Available through authorized partners only. Rebate valid on sell-through to end customers during promotional dates.

Instant Rebate Table

Camera	SKUs	MAP	Rebate	Promo Price
Move 4K 12X	PT12X-4K-WH-G3 PT12X-4K-GY-G3	$1,999	$100 OFF	$1,899
Move 4K 20X	PT20X-4K-WH-G3 PT20X-4K-GY-G3 PT20X-4K-RD-G3	$2,349	$150 OFF	$2,199
Move 4K 30X	PT30X-4K-WH-G3 PT30X-4K-GY-G3	$2,699	$200 OFF	$2,499
SuperJoy	PT-SUPERJOY-G1	$1,299	$200 OFF	$1,099

How to Talk About It

Quick Pitch

“We’re running a NAB Show special right now — Move 4K cameras are $100 to $200 off through April 30. The SuperJoy controller is $200 off too.”

Rebate Claim Process

For Distributors to Claim

The instant rebate is offered by authorized partners. To claim a rebate credit, distributors must provide:

1. Name of reseller
2. Serial number of each product
3. Date of sale
4. Name and email address of customer

Deadline: All rebate requests must be received by 5/31/2026.

Rebate only valid on sell-through to end customers during promotional dates (April 10–30, 2026).

Other Products — Standard Pricing

These products are available but do not have NAB promotions:

Move SE

Standard pricing. Entry-level PTZ.

Studio SE

Standard pricing. Fixed-lens camera.

Studio 4K

Standard pricing. Fixed-lens 4K.

Link 4K

Standard pricing. Dante integration.

SimplTrack3

Standard pricing. Auto-tracking.

Power+Link

Standard pricing. PoE accessory.

Reseller & Margin Questions

Redirect

“For reseller pricing and margin details, please connect with our partners team.”

partners@ptzoptics.com • 484-593-2247 • www.ptzoptics.com

Full Product Catalog — Reference Pricing

Reference only — check NAB Promo tab for current show pricing

Complete PTZOptics product catalog with MAP pricing. For distributor pricing, contact partners@ptzoptics.com.

Move 4K Line — Flagship 4K PTZ

NDI HX3 • 4K60 • Advanced Auto-Tracking • Horizon Software • PoE+ or Universal PSU

Model	Zoom	Colors	MAP
Move 4K 12X	12X Optical • 72.5° HFOV	White / Gray	$1,799
Move 4K 20X	20X Optical • 60.7° HFOV	White / Gray	$1,999
Move 4K 30X	30X Optical • 59.2° HFOV	White / Gray	$2,199

Move SE Line — Entry Professional PTZ

NDI HX2 • 1080p60 • Auto-Tracking • PoE or Universal PSU

Model	Zoom	Colors	MAP
Move SE 12X	12X Optical • 72.5° HFOV	White / Gray	$999
Move SE 20X	20X Optical • 60.7° HFOV	White / Gray	$1,099
Move SE 30X	30X Optical • 60.7° HFOV	White / Gray	$1,199

Studio 4K — Hive-Linked Box Camera

NDI HX2 • 4K60 • HDMI 2.0 or 3G-SDI • PoE+ or Universal PSU

Model	Zoom	Colors	MAP
Studio 4K 12X	12X Optical • 72.5° HFOV	White / Gray	$999
Studio 4K 20X	20X Optical • 60.7° HFOV	White / Gray	$1,099

Studio SE

Fixed-lens box camera for education, HoW, and corporate

Model	Zoom	Colors	MAP
Studio SE 12X	12X Optical • 72.5° HFOV	White / Gray	Contact
Studio SE 20X	20X Optical • 60.7° HFOV	White / Gray	Contact

Studio Pro

NDI HX2 • 12X Optical • 1080p60 • TOF Sensor for Bokeh • Built-in Mic Array • LED Light • USB / PoE

Model	Description	MAP
Studio Pro 12X	Landscape/Portrait • HDMI 2.0 • NDI HX2 or USB 3.0	$699

Link 4K — Dante AV-H

Dante AV-H • 4K60 • Advanced Auto-Tracking • 3.5mm Audio In/Out • PoE+ or Universal PSU

Model	Zoom	Colors	MAP
Link 4K 12X	12X Optical • 72.5° HFOV	White / Gray	$2,399
Link 4K 20X	20X Optical • 60.7° HFOV	White / Gray	$2,599
Link 4K 30X	30X Optical • 59.2° HFOV	White / Gray	$2,799

Link 4K Instant Rebate: $500 OFF all Link 4K models. Contact your distributor for details.

Webcam

Model	Description	MAP
PTZOptics Webcam v2	1080p USB • 80° HFOV • Dual Mics • USB 2.0	No MAP
HuddleCamHD Pro IP	4K EPTZ • NDI HX2 • 108° HFOV • Auto-Framing • PoE	$329

Controllers

Model	Description	MAP
HC-JOY-G4	RS-232 PTZ Joystick Controller • Metal case • Universal PSU	$299
PT-JOY-G4	IP & Serial PTZ Controller • VISCA over IP • PoE & Universal PSU	$649
SuperJoy	IP & Serial • VISCA, NDI, limited Sony/Panasonic • PoE & Universal PSU	$899

Bundles

Note: Self-bundling by partners is NOT allowed. Bundles may not be separated for individual sale. No partial restocking or returns.

Bundle	Includes	MAP
SE Producer + JOY4	3× Move SE 20X (Gray) + 1× PT-JOY-G4 + CMP	$3,745
4K Producer + SuperJoy	3× Move 4K 20X (Gray) + 1× SuperJoy + CMP	$6,545

Mounting Solutions

Model	Type	Colors	MAP
PT-CM-1	Ceiling Mount (Standard)	White / Black	$60
PT-CM-3	Ceiling Mount (Large)	White / Black	$60
HCM-1	Wall Mount (Small)	White / Black	$90
HCM-2	Wall Mount (Wide)	White / Black	$120
PT-WM-3	Wall Mount (Large, Rounded)	White / Black	$110
HCM-1C	Pole Mount (Small, 1″ Pipe)	White	$110
HCM-2C	Pole Mount (Wide, 1″ Pipe)	White	$140
PT-PM-3	Pole Mount (Large, 1″ Pipe)	White	$140
HCM-BK-KIT	Additional mounting hardware	—	$15

Cabling Solutions

All cables are plenum-rated, white.

VISCA Control Cables

Length	Type	MAP
25 ft	VISCA Mini-DIN 8-Pin M-M	$50
50 ft	VISCA Mini-DIN 8-Pin M-M	$75
75 ft	VISCA Mini-DIN 8-Pin M-M	$95
100 ft	VISCA Mini-DIN 8-Pin M-M	$119

Serial DB9 Cables

Length	Type	MAP
25 ft	DB9 Male-Female Straight-Thru	$59
50 ft	DB9 Male-Female Straight-Thru	$80
75 ft	DB9 Male-Female Straight-Thru	$105
100 ft	DB9 Male-Female Straight-Thru	$125

HD-SDI Video Cables

Length	Type	MAP
25 ft	3G/HD-SDI BNC M-M (Belden 1695A)	$85
50 ft	3G/HD-SDI BNC M-M (Belden 1695A)	$145
75 ft	3G/HD-SDI BNC M-M (Belden 1695A)	$199
100 ft	3G/HD-SDI BNC M-M (Belden 695A)	$255

Accessories

Model	Description	MAP
PT-REMOTE-2	Spare Remote (Move 4K, Move SE, Link 4K)	$25
PT-REMOTE	Spare Remote (G1 & G2, HuddleCamHD)	$25
PT-PSB-U	Spare Universal PSU (12X, 20X, 30X PTZ)	$25
PT-PS-BOXCAM-U	Spare Universal PSU (Studio 4K, StudioPro, Box Cameras)	$25
PTG2-NDI-UPGRADE	NDI HX2 License for G2 Cameras (Non-returnable)	$299

Questions?

partners@ptzoptics.com • 484-593-2247 • www.ptzoptics.com

All products carry a 5-year warranty (cameras) or 2-year warranty (controllers). Mounting solutions carry a 10-year warranty. Pricing subject to change without notice.

Objection Handling

Common pushbacks you’ll hear on the floor and how to respond. Read the objection, internalize the response, and bridge to a demo.

Pricing Objections

“PTZOptics cameras are expensive compared to [cheaper brand].”

They’re comparing on price alone, not total value.

“I understand price is a factor. But consider what you get: Horizon software that adds features over time at no extra cost, NDAA compliance, NDI HX3, and a camera backed by 60,000+ cameras in the field worldwide. The cheaper cameras are cheaper for a reason — they don’t have a software platform that grows your investment. Plus, we’re running a NAB special right now with $100–$200 off the Move 4K line.”

→ Walk them to the Broadcast Demo and show Horizon in action.

“I can’t justify the Move 4K price for my budget.”

They need PTZ but are budget-constrained.

“Totally fair. That’s exactly why we have our SE line. The Move SE gives you professional PTZ control at a much lower price point. And when your budget grows, you can step up to the 4K line with Horizon and get all the automation features. Let me show you.”

→ Walk them to the Test Drive and put the SuperJoy in their hands.

“What’s the ROI on switching to PTZ cameras?”

They need justification for their stakeholders.

“One operator can run multiple PTZ cameras from a single controller or even a tablet. That’s a fraction of the cost of a manned camera crew. With Horizon, you get auto-tracking, auto-framing, and voice tracking — the camera does the work. Scalable workflows mean you can start with one camera and expand without hiring more people.”

→ Show the Sports Streaming demo — 3 cameras, one Streamdeck, one person.

Competition Objections

“Why PTZOptics over Sony / Panasonic / Canon?”

They’re evaluating premium options.

“Three things set us apart. First, our software ecosystem — Horizon is a platform that makes your cameras smarter over time with continuous updates. Sony and Panasonic don’t offer that. Second, we’re NDAA compliant across our entire line, which matters for government and enterprise. And third, the value — you get broadcast-quality features at a price point that makes sense. We’ve got 60,000+ cameras in the field. The market is validating this.”

→ If they’re broadcast, show the New Broadcast Camera at the Feature Kiosk. If they’re production, show Horizon at the Broadcast Demo.

“Why PTZ cameras over manned cameras?”

They’re used to traditional camera operators.

“PTZ doesn’t replace manned cameras — it multiplies your coverage. One operator can manage 3, 5, even 10 PTZ cameras from one position. With AI auto-tracking, some cameras don’t need an operator at all. It’s about doing more with less, and the quality has caught up. Let me show you what 4K with AI tracking looks like.”

→ Broadcast Demo — show auto-tracking and Superzoom.

“Is PTZOptics big enough? Are you reliable?”

They’re worried about betting on a smaller vendor.

“We’ve shipped over 60,000 cameras worldwide. You’re standing in our largest NAB booth ever — 30 by 30. We ship continuous firmware updates. We won the IABM Impact Award. And with our new broadcast camera, we’re entering the premium tier. PTZOptics is growing fast, and your investment is protected by Horizon’s continuous update model.”

→ Gesture around the booth. “Does this look like a company slowing down?”

Product & Feature Objections

“Does it support NDI?”

NDI is often a hard requirement.

“Yes. The Move 4K line supports NDI HX3. The SE line supports NDI|HX2. We also support the latest NDI 6.3 and NDI Bridge for remote production workflows.”

→ Show NDI stream in the Broadcast Demo.

“I need 4K at 60fps.”

Broadcast-grade frame rate requirement.

“The Move 4K line delivers exceptional 4K quality. For 4K at 60fps specifically, take a look at our new Broadcast Camera Technology Preview at the Feature Kiosk — it’s designed exactly for that. 1-inch sensor, 4K60, 12G-SDI. It’s our first premium-tier PTZ.”

→ Walk them to the Feature Kiosk.

“What about auto-tracking reliability?”

They’ve had bad experiences with tracking on other cameras.

“Our 4K cameras use ReID and FaceID-based tracking through Horizon. You also get multi-target select, auto tracking delay settings so the camera doesn’t jump between speakers, and voice tracking integration with major microphone brands. It’s a completely different experience from basic motion tracking.”

→ Show auto-tracking live at the Broadcast Demo or SimplTrack3 at Test Drive.

New Broadcast Camera Questions

REMINDER: This is a Technology Preview. No pricing, no dates, no codename. Use the deflection scripts from the New Broadcast Camera tab.

“When can I buy the new camera?”

High interest — but we can’t commit to dates.

“We’re really excited about it too. It’s a technology preview right now — we’ll share availability details closer to launch. In the meantime, let me show you what our Move 4K can do today with Horizon.”

→ Redirect to Broadcast Demo.

“How much will the new camera cost?”

Trying to budget or compare.

“Pricing hasn’t been announced yet. What I can tell you is we’re building this to compete at the premium tier while maintaining the value PTZOptics is known for.”

→ Offer to capture their contact info for launch updates.

Compliance & Enterprise

“Is PTZOptics NDAA compliant?”

Government, enterprise, education requirement.

“Yes — all of our current products are NDAA compliant. The new Broadcast Camera is also NDAA compliant. That’s actually a key differentiator — most competitors at the premium tier are not.”

→ This is a strong closer for government buyers. Lean into it.

Reseller-Specific

“What’s my margin on these?”

Reseller wants to know their cut.

“For reseller pricing and margin details, our partners team can help you directly. Let me connect you.”

→ partners@ptzoptics.com • 484-593-2247

Marketing Initiative

Visual Reasoning AI

PTZOptics’ initiative to help the video industry move into the next wave of innovation — where cameras don’t just capture video, but help systems understand it and take action.

NOT A PRODUCT. This is a marketing and education push — not something we sell. It positions PTZOptics as forward-thinking and shows the power of our open API cameras.

Experience Visual Reasoning

See AI-powered video intelligence in action. Show this to visitors at the booth.

This demo showcases Visual Reasoning AI capabilities. For real-time detection on your own camera, try the Camera Playground.

What Is Visual Reasoning?

Visual reasoning is the ability for a system to look at a camera image and answer questions about it in natural language. Point a PTZOptics camera at a conference stage and ask: “Is someone at the podium?” The system answers yes or no. Ask “How many people are seated?” and you get a number.

The technology is powered by a Vision Language Model (VLM) called Moondream. You describe what you want in English. The AI handles the rest. It works with our open HTTP API — no new firmware, no hardware changes, no additional licensing.

🤖

Track Anything by Description

“Follow the speaker in the blue jacket.” No markers, no retraining. Just a text prompt and the camera follows.

🎨

AI Color Matching

Analyzes scene color and recommends camera adjustments. Multi-camera color matching in one click.

🎬

Intelligent Framing

AI suggests composition improvements and can execute them through PTZ control automatically.

Why We’re Doing This

⚡ Industry Is Shifting

AI is becoming part of production workflows. Customers want more automation. Integrators need faster, more flexible ways to build solutions.

💡 Leading, Not Reacting

Visual Reasoning is our way of leading that shift. We’re educating the market, working with AI partners, enabling developers, and making sure our cameras are easy to build on.

How It Connects to What We Sell Today

Everything starts with Move 4K + Horizon:

🎥 Move 4K

High-quality cameras with precise PTZ control and a fully documented open HTTP API.

💻 Horizon

Control, automation, and integration platform. The software foundation that Visual Reasoning builds on.

That’s the foundation. Visual Reasoning builds on top by enabling smarter tracking, automated workflows, event-based actions, and deeper AI integrations.

Open Source Tools — The Playground

17 free, open-source tools available now at visualreasoning.ai. All browser-based. No install required.

🎯 PTZ Auto-Tracker

Type a description, click start, camera follows. Supports smooth broadcast tracking, precise centering, and fast sports response modes.

🎤 Multimodal Fusion

Analyzes video AND audio simultaneously. Detects who’s speaking and switches cameras automatically. Can follow specific instruments during live music.

🏆 Scoreboard Extractor

Reads and digitizes scoreboard data from any video feed. Supports football, soccer, basketball, volleyball. Overlay directly on broadcast.

📈 Zone Monitor

Define custom regions in your video feed. Auto-detect when objects or people enter, exit, or remain in those zones.

What Makes PTZOptics Different

Partner Ecosystem

We partner with companies building real AI tools — not trying to do it all ourselves.

Open API, Not Locked In

We support developers and integrators. Our cameras are easy to build on. No proprietary lock-in.

Real Workflows

We focus on sports, broadcast, pro AV — real production environments, not tech demos.

Industry Positioning

This positions PTZOptics alongside leading tech and AI companies — not just camera manufacturers.

Quotes on Visual Reasoning

“PTZOptics has built a strong foundation for intelligent camera workflows, and this collaboration shows how our lightweight visual AI can add a new layer of understanding to live production. Together, we’re demonstrating a practical step beyond ball tracking, where video can be interpreted and acted on as the action unfolds. Just as importantly, this approach can extend far beyond sports, from tracking the person with the mic to following the person in the red shirt.”

— Jay Allen, CEO, Moondream

“Visual Reasoning is about giving cameras the context they need to make smarter production decisions. Working with Moondream helps us show what happens when cameras do more than follow the ball — they begin to understand the play and respond to it in real time. Instead of simply detecting motion, the system can interpret the scene more like a producer would, identifying who is carrying the ball and keeping the whole player in frame.”

— Claudia Barbiero, Director of Global Marketing, PTZOptics

How to Explain It to Customers

“Visual Reasoning is how PTZOptics is helping the industry move toward smarter, more automated video workflows. It builds on the cameras and control systems you can buy today and makes sure you’re ready for what’s coming next.”

Key Takeaways for Sales

🎯 Industry Leadership

This is about leading the market, not just listing features.

📈 Current Products More Valuable

Visual Reasoning makes Move 4K + Horizon more valuable — not obsolete.

🔒 Future-Proof

Helps customers future-proof their workflows and investments.

🛠 Integrator Opportunity

Gives integrators more flexibility and new business opportunities.

💬 One-Line Close: “Visual Reasoning is how we’re helping the industry — and our customers — get ready for the future of intelligent video.”

Press & Resources

🔗 Live Playground

Try it now: visualreasoning.ai • Source: GitHub • All you need is a PTZOptics camera, a free Moondream API key, and a browser.